Founder Anselmo Endlich, passionate connoisseur of food and wine, has worked for 20 years in the market and was the co-founder of the largest wine e-commerce in Latin America.

After a sabbatical year in Miami, he came to realize - by watching his own routine - how much time and organization skills go into deciding what we are going to eat on a daily basis.

Anselmo took on the mission to find the solution to this pervasive food dilemma, one that would be built upon the importance of homemade food, the kind that brings comfort and tastes like real food.

"I'm passionate about Culinary, Arts, Wine, Tech, Behavioral Science and of course my wife, 2 kids and my dog."

Alessandra is a Law graduate who worked for 7 years in the field while also working with events and fashion in Brazil. It was during her specialization in Digital Marketing that her skills in the Marketing world were awakened. After moving to Miami, she did a postgraduate degree (MBA) in Marketing and was the Marketing Manager and General Manager of a marketplace.

She highly values and works hard for great service and the best customer experience, focusing on maintaining consistency and an integrated communication with the My Deli Market purpose and values, always delivering her best and bringing out the best in the team as well.

"I'm proactive, detail-oriented, organized, a dedicated mother, wife, businesswoman and I try to keep everything in balance by practicing yoga and enjoying a good wine."

Joins us at My Deli Market with a diverse background in the Hospitality Industry with over 25 years of experience. He studied Baking and Pastry Arts at Johnson and Wales University and has worked for corporations such as YUM Brands, IHG Hotel Group, Aramark and Sodexho. Fernando has also been instrumental in the opening and management of different local restaurant groups with a focus on Food and Customer Service.

"I enjoy time with my family, going to the beach, traveling, and learning about new cultures, especially their distinct gastronomy."

Joins at My Deli Market and brings us 30+ years of experience with an extensive culinary background from all over the world, including South Africa, the Caribbean, and the US, among others. He studied culinary arts in the South of France and is the creative mind behind the My Deli Market recipes.

"I enjoy horseback riding, golfing, and time with my family."

After her masters degree in social work, she changed careers and fell in love with Baking and Pastry, attending Johnson & Wales University. She spent the past 20 years traveling the world, perfecting her skills and techniques and possesses a significant writing and teaching career. Although her primary home is in the US, she is always involved in projects in Brazil. Sandra has published 3 books by SENAC-SP. [

Besides working as a pastry chef, executive pastry chef and head baker, she also released "Pao: Arte & Ciencia", a book about breads and doughs, which was the recipient of the "The Best Bread Book of 2005" awarded by the Gourmand Association in Germany.

Her second book, "Espessantes na Confeitaria", was also granted an international award as the Best Professional Pastry Book. Her new kid on the block, "Cookies & Pequenas Mordidas" was released last year. These award-winning books capture her enthusiasm for the baking & pastry arts.

"My experience teaching and baking in other countries and in different locations in the US has given me a true idea of world-wide culinary trends and styles that may vary from ours here, in the United States, which offers our students a well-rounded educational experience. I am pleased to be part of the MDM team."